Contents
In our latest podcast episode, we were joined by Chris Webb, a thriving coach in the estate agency world and the author of ‘How To Grow Your Estate Agency: Essential Strategies For Building Your High-Performance Estate Agency‘. Chris shared invaluable insights for self-employed agents, covering common mistakes, marketing strategies, and the importance of mentorship. If you’re considering starting your own estate agency business or looking to refine your approach, this episode is packed with actionable advice.
Chris highlighted a crucial mistake: underestimating the business side of estate agency. Many new agents assume being great in the living room with clients is enough. However, estate agency is as much a sales and marketing business as it is about property transactions.
To succeed, agents must:
✅ Master marketing – Get their name out there and generate leads.
✅ Stay consistent – Avoid the trap of easing off marketing too soon.
✅ Balance their time – In the early days, most of their time should be spent on lead generation.
How can you get support for your business?
Before taking the leap, agents should:
📌 Research the competition – Understand what other agents offer, their strengths, and weaknesses.
📌 Plan ahead – Have a clear business plan, including a marketing strategy and financial projections.
📌 Develop a personal brand – Since clients recall only a handful of agents, standing out is key.
Chris emphasised that success isn’t just about industry experience. Some of the highest-earning agents are those without prior estate agency experience because they aren’t limited by traditional industry pricing models.
Chris stressed the importance of continuous learning. Even with years of experience, he still works with a business coach. Why? Because having someone hold you accountable can be the difference between knowing what to do and actually doing it.
A great coach provides:
🔹 Accountability – Helping agents stay on track.
🔹 Perspective – Offering an outside view on business challenges.
🔹 Support – Estate agency can be a rollercoaster, and having a mentor can help navigate tough times.
Chris advises agents to focus on omnipresent marketing – being visible everywhere their potential clients are.
✅ Use multiple channels: Facebook, Instagram, TikTok, direct mail, emails, YouTube, and more.
✅ Show up consistently to build brand recognition.
✅ Leverage social proof through testimonials and case studies.
Chris has built a successful coaching business by applying these principles himself. He advises agents to focus on what they can control, keep marketing efforts consistent, and seek mentorship to accelerate growth.
If you’d like to learn more from Chris, you can find him on:
🔗 LinkedIn, Instagram, Facebook, TikTok, YouTube, and his podcast. Search for The Estate Agency Consultancy to connect.
Interested in starting your own business in estate agency?
With iad You are in control of your own time and can develop your business as you wish and at your own pace. You are free to create your own work/life balance.
Being an iad property consultant means you can lead your own business with the support of a full network of other agents and a full support team: accompanying, guiding and advising on all things property.
Interested in finding out about how you can start your own business with our support?
Know more:
Are you in your forties and looking for more independence in your professional life? Have you ever considered retraining as an estate agent? This dynamic and rewarding career offers you the opportunity to unlock your full potential while enjoying the freedom of starting a new business at 40. ContentsWhy Start a Career in Estate Agency […]
You value your freedom, and you’ve decided to set up your own business. Estate agency is an ideal sector for this—rewarding, people-focused, and full of exciting challenges. It also offers a variety of career opportunities. One of the most accessible and appealing roles is that of an independent estate agent. It requires no formal qualifications, […]
Are you considering a career as an estate agent? If there is one question that everyone asks on the subject, it is the question of salary. Indeed, the property industry differs slightly from all the others, since agents are mainly paid on commission. It is possible to earn more or less money depending on the economic […]
In today’s fast-paced world, many workers find themselves at a point where they want to change career. Whether it’s the desire for a more meaningful career, a better work-life balance, or simply the urge to shake things up. The pull toward change is stronger than ever. It’s not uncommon to feel that your current role […]
Are you thinking of quitting your salaried job and starting up on your own? Whatever the field you want to get into, Starting your own business requires serious thought beforehand. During this analysis phase, you will need to ask yourself a number of questions about your character, the possible revenue streams and your aspirations, both […]
Are you passionate about property? Are you wondering what the best practices are that make you a good estate agent? So what are the qualities that would allow you to be successful in this industry? Read this article to find out. ContentsBest Practices for Estate AgentsHow to become an independent estate agent with iad?A final […]
Every year, iad celebrates the excellence and success of its estate agents at the IWC (iad World Challenge). A tradition that brings together, inspires and rewards our top performing estate agents. This year it was held at the end of November and transported 65 of our top talents to a magical place: Lapland. ContentsA unique journey for top […]
As the holiday season approaches, many property owners and agents question whether it’s the right time to market properties at Christmas. While December might not seem like the obvious choice, the festive season can present unique opportunities. Here’s a guide to help self-employed agents maximise their property marketing efforts during Christmas. ContentsIs It a Good […]